This ad is the first in a group of advertisements meant to show times where a person would need a power bar. This one features somebody skiing.
This advertisement continues to feature Power Bar as the brand to use when you are down and out. This time it features a biker.
This is perhaps the most powerful ad in the campaign, it features a runner. The image creates a very strong visual and helps position Power Bar as a brand that consumers can use when they are down and out.
